This detailed guide provides step-by-step instructions on how to customize your vehicle with decals that effectively promote your construction company.
If you want potential customers to recognize your brand, adorning your vehicle and trailer with decals is essential. These vehicles accompany you to every job, every day, essentially transforming into mobile billboards that catch the attention of passersby in your community. A plain, unadorned white vehicle, no matter how well-maintained, fails to make a lasting impression or secure your next job.
Design a Memorable Logo
Your logo serves as the initial visual representation of your company, and first impressions tend to linger in people’s minds. If your construction company lacks a logo, it’s time to create one. Fortunately, there are affordable DIY logo websites or local professionals who can assist you in designing an effective logo.
The best advice is to keep the design simple yet distinctive. Overused clichés, such as “your company name” inside a house outline, should be avoided. Seek inspiration from logos used by similar businesses or those that you admire.
Tagline Ideas
Your tagline is just as crucial as your logo. It conveys to potential clients precisely what services you offer and what sets your construction company apart from the competition. A well-crafted tagline can be the deciding factor in why customers ultimately choose your services. Whether fun, informative, or inspirational, your tagline should also be clear and concise. Avoid leaving people guessing about your services. As vehicles and logos pass by, you have only a fleeting moment to convey your message, so ensure it is crystal clear.
Seek Professional Design Assistance
Unless you possess expertise in marketing and design, it is best to consult with a decal company and leverage their professional staff’s expertise to create and select the most suitable layout for your vehicle decals. Share insights about your company’s unique services, strengths, and target customers.
Based on your input, the decal company should design a compelling layout featuring your logo and contact information. They should also have virtual software to show how the design will appear on your vehicle or trailer. Making changes upfront is much more cost-effective than altering decals after installation.
Types of Decals
Individual numbers, letters, and cut-out images are budget-friendly options compared to full-wrap decals, but choosing a full wrap substantially expands your design possibilities.
Decal Images While incorporating an actual image of a project you are particularly proud of can be impactful, ensure that the design remains uncluttered. Potential clients will have only a few seconds to process the information, so it is crucial to draw their attention to your name, logo, and contact details.
Reflective Decals
Your business promotion should not cease after sunset. Consider investing a little extra in reflective letters and numbers, akin to those used on emergency vehicles. The entire design need not be reflective, but if you opt for this, ensure your name and contact information illuminate in low-light conditions.
Size and Location
A captivating decal design is excellent, but it must be visible. Ensure that critical information is large enough to be seen from approximately 30 feet away, and choose a legible type font. Additionally, apply decals to the back of your vehicle, so that other drivers stuck in traffic behind you can appreciate your professionalism and help spread the word.
